Top 5 sonic logos
Just like every brand has a visual logo, every accomplished brand has an audio – or sonic – logo too. Everything from the Netflix “tudum” to the noise your computer makes when it starts up… even the cap on the bottle of soda; it’s all been designed to be memorable.
Professional voice actor Jodi Krangle joins Mark to discuss all things sonic branding, and to pick their combined top 5 list of sonic logos.
- (00:00) - Your kettle has a sonic brand
- (00:30) - Introduction
- (00:53) - Why is audio branding important?
- (03:01) - Jodi’s pick: Intel
- (06:31) - Mark’s pick: Sega
- (09:00) - Jodi’s pick: McDonald’s
- (12:16) - Mark’s pick: KFC
- (13:14) - Jodi’s pick: Netflix
- (15:08) - Mark’s pick: macOS startup chime
- (17:53) - Jodi’s pick: State Farm
- (19:37) - Mark’s pick: Cadbury
- (21:34) - Jodi’s pick: Renault
- (23:55) - Mark’s pick: Xbox 360
- (24:49) - Midamble
- (27:14) - Building the final list
- (28:14) - Honourable mentions
- (32:15) - Making people pay attention
- (35:16) - Pearl and Dean
- (36:15) - The Audio Branding podcast
Listen to the Audio Branding podcast, and book Jodi for your next project.
Creators and Guests
Host
Mark Steadman
My mum thinks I’m an internet thought leader. I haven’t had the heart to tell her I just have a microphone and some good intentions.
